Local Scholarships
Supporting students in the communities where Soberly is sold and made.
Our Commitment
10% Back. Always.
From the first sale, we give 10% of our profits back into the communities we serve. This is not a campaign. It is not seasonal. It is built into the business.
Where It Goes
The causes we support.
Local, specific, and close to home. These are the organizations doing the work in the places our cans are named after.
Food Pantries
No one in New England should go without. We support local food banks and pantries across the region.
Beach Cleanups
The coastline is what inspires every can we make. We take care of it.
Animal Shelters
Because the communities we serve include the ones who cannot speak for themselves.
Youth Programs
Investing in the next generation of New Englanders through local programs and organizations.
Sober Living & Addiction Treatment
Supporting treatment centers, sober living communities, and local recovery efforts. Addiction touches every community in New England. We believe in funding the people and programs doing the hard work of healing.
Mental Health & Stigma Reduction
Standing with organizations working on mental health awareness, stigma reduction, suicide prevention, and opioid overdose awareness. These are not abstract causes. They are our neighbors, our families, and our communities.
Ocean & Waterway Cleanup
Plastic in our oceans and waterways is one of the defining environmental crises of our time. We support organizations removing plastic from the waters that define New England, from the Atlantic coastline to the rivers and lakes inland.
Community Organizations
As Soberly grows, so does our reach. The causes rotate as the company grows, but the commitment never changes.
The Reasoning
Why giving is built in.
When John and Jami Jalbert founded Soberly Beverage Co. on July 4, 2026, giving back was not an afterthought. It was written into the business plan before the first can was designed. The 10% commitment exists because a brand that names itself after New England places has a responsibility to those places and the people who live in them.
Community is not an abstract word for Soberly. It means the town of Cohasset, where the company was born. It means the beaches and coastlines that inspire the artwork on every can. It means the families, the students, the shelters, and the organizations doing quiet, essential work across the six states that call themselves New England.
The causes rotate as Soberly grows. What does not rotate is the percentage. From the first case sold to the millionth, 10% of profits goes back. That is the commitment, and it does not change.
"We give 10% of our profits back into the communities we serve. The causes rotate as the company grows, but the commitment never changes."⚓ Soberly Beverage Co., LLC
Built in, not bolted on.
Giving is a line item in the business plan, not a marketing decision made after a good quarter. It starts at the first sale and scales with every case sold.
Close to the cans.
Every can is named for a real New England place. The giving follows the same map: the communities on our labels are the communities we support.
By the Numbers
What 10% looks like.
10%
of every dollar of profit, always
6 states
the New England communities we serve
MA · ME · NH · VT · RI · CT
From day one
not when it is convenient, from the very first sale
“We give 10% of our profits back into the communities we serve.”
Be here from the first case.
Soberly launches soon across New England. Get notified, and the giving starts with you.
Get notified