Our Commitment to the Environment
Always Environmentally Friendly.
A locked commitment, not a marketing line. Aluminum, no plastic sleeves, original artwork, and a promise we intend to keep.
Why aluminum.
Aluminum is the most recycled beverage packaging material on earth. Unlike plastic, which degrades with each recycling cycle, aluminum can be recycled infinitely without losing quality. The can you hold today could be a new can within 60 days.
No plastic on our cans.
Many craft beverages wrap their cans in a shrink sleeve: a thin plastic film, usually PETG or PVC, heat-shrunk around the can to carry the label. We chose not to. Every Soberly can is printed directly on the aluminum. No sleeve, no adhesive label, no plastic film.
That means less plastic made, less plastic thrown away, and a can that goes into the recycling bin as clean aluminum, the way recyclers want it. Plastic sleeves and labels are a known contaminant in aluminum recycling and can cause cans to be missorted before they are ever recycled.
of all aluminum ever produced is still in use today
from recycling bin to store shelf, again
number of times aluminum can be recycled without quality loss
The case for aluminum.
Seven reasons the can is the only right choice.
Light-proof.
Glass lets light in. Light degrades flavor over time. An aluminum can blocks it completely, so what goes in stays exactly as intended.
Air-tight.
Once sealed, no oxygen enters and no carbonation escapes. The can preserves what is inside better than any bottle cap ever could.
100% recyclable.
Aluminum is infinitely reusable without any loss of quality. The average aluminum can already contains 65% recycled metal. It can be back on a store shelf as a new can within 60 days of recycling.
Lightweight and portable.
Cheaper to ship than glass. Easier to carry than a bottle. At home in a cooler, on a boat, at a beach, on a trail, or in a stadium. The can goes where you go.
Shatterproof.
Drop it. It is fine. The can is the right choice for anywhere people gather, play, or spend time outdoors.
Faster to chill.
Metal conducts cold faster than glass. A can gets cold quicker and stays cold longer.
360 degrees of canvas.
The surface area of a can is a full wraparound. For Soberly, that means every brushstroke of original watercolor artwork is reproduced faithfully, from edge to edge.
Our packaging choices.
We chose the aluminum can deliberately. It is lighter than glass, far more recyclable than plastic, and keeps every sip colder and cleaner. Aluminum is the most environmentally responsible choice in beverage packaging. That is not a marketing line. It is the reason we chose it.
Digital direct-to-can printing.
Our artwork is printed directly onto the can, wrapping the full 360 degrees of the surface. This was a deliberate environmental choice: just ink on aluminum, with no plastic in the way. It allows for the full reproduction of original artwork that defines the Soberly collection, and the can itself is infinitely recyclable.
Original art, not mass production.
Each Soberly can carries original artwork inspired by a real New England location. We commission original works rather than stock imagery because we believe the packaging should be as considered as what is inside.
"Always environmentally friendly."
One commitment, from the first can.
Soberly launches soon across New England. Get notified when and where to find us.
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