Aerial watercolor painting of Sandy Beach, Cohasset, Massachusetts

Born in Cohasset. Made for New England.

What are you
drinking?

Premium non-alcoholic sparkling and still water.
Every drink you choose says something about who you are.

Get Notified at Launch Our Story
The Idea

Make the
premium choice.

Soberly is a premium non-alcoholic sparkling and still water brand built on a single idea: every drink you choose says something about who you are, at a bar, at a party, at a restaurant, or standing in front of a store cooler.

Soberly makes that premium choice easy.

"Nothing added, nothing hidden, just water."

Soberly Sandy Beach, premium sparkling water in a 12 oz aluminum can featuring original watercolor artwork of Sandy Beach in Cohasset, MA

Sandy Beach, Cohasset, MA
Original artwork by Jami Siler Jalbert

Always a Can.

Never plastic. Aluminum is endlessly recyclable and keeps every sip crisp and clean.

Nothing Added.

No sweeteners, no preservatives, no artificial anything. Just water and natural flavor.

10% Back.

Ten percent of profits back into the community. Always. That is the Soberly commitment.

The Lineup

Two lines. One standard.

Soberly Seltzer in 16 oz standard cans. Soberly Still in 12 oz slim cans. Each SKU wrapped in original New England watercolor artwork.

Soberly Seltzer 16 oz

Mood Names.
Real Flavors.

  • Serenity Cucumber Lime
  • Clarity Grapefruit Citrus
  • Spirit Hibiscus Lemon
  • Glow Orange Mango
  • Bold Passion Fruit
Soberly Still 12 oz slim

Flavor Names.
Pure Water.

  • Blackberry Mint
  • Lemon
  • Lavender
  • Raspberry Lemonade

Coming soon to independent retailers and specialty grocers across New England. Launch details below.

Our Story

Created for people who want more from what they drink.

Soberly started with a clear vision: a premium non-alcoholic option that stands completely on its own. Not defined by what it lacks, but by what it is. We set out to build a brand that earns its place at any table, in any room, any time you reach for something to drink.

Living in Cohasset, Massachusetts, shaped by the coast, the seasons, and the character of New England, the identity was already there. The coastline, the light on the Atlantic, the particular beauty of a New England summer. That is what Soberly is made of.

Jami Siler Jalbert, co-founder and artist, paints each location by hand. Every can in the Soberly lineup carries an original watercolor of a real New England place. Sandy Beach. The Maine coast. The White Mountains. These are not stock images or licensed illustrations. They are paintings made by someone who lives here, for people who love it here.

"Every drink you choose says something about who you are. We made one worth choosing."

J
John Jalbert Co-Founder
J
Jami Siler Jalbert Co-Founder & Artist
Cohasset, Massachusetts
Be First

Know when we launch.

Soberly is launching soon at independent retailers and specialty grocers across New England. Drop your email and you will be first to know, including where to find us near you.

No spam. Just a launch notification and where to find us.